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©2026

Strategic_Design_Studio // PUNE_IN

Design with Strategy

and <3

Designing brands that lead with passion and resonate with heart. The best work happens when clear thinking meets a restless spirit.

(About Us) We are a creative design agency built to design complex and beautiful, meaningful stories.

Based in Pune, we partner with some of the most ambitious companies to bridge the gap between technical complexity and human resonance. Whether it is an industrial legacy, IT Company, or and NGO who's is focused on rescuing women and children, we bring the same level of passion and energy to every project.

SELECTIVE WORKS.

2024

We don’t just design. We build experiences that tell a story and leave a lasting impression. Take a closer look at our selected work and discover how we bring ideas to life.

WHAT WE DO?

( Our wide range )

From strategy to execution, we design with purpose and deliver with precision and utmost love!

Branding

Building your visual foundation

Your brand is more than just a logo; it’s the gut feeling people have about your business. We craft bespoke visual identities from the ground up—building everything from your core logo mark and typography system to comprehensive brand guidelines.

  • Brand Strategy
  • Value Definition
  • Brand Personality
  • Logo and Icon
  • Colour Architecture
  • Rebranding
  • Brand Guidelines
  • Market Analysis

flawless consistency across every touchpoint

This is the day-to-day design that keeps your brand moving. From investor pitch decks and corporate brochures to social media assets and internal communications, we ensure absolute consistency.

  • Pitch Decks
  • Presentations
  • Brochures
  • Sales Collaterals
  • Event Design
  • Employee Handbook
  • Company Newsletter

human centric digital experiences

Your website is the digital embodiment of your business. We believe a great website should feel exactly like interacting with your team in real life. We capture the exact tone, energy, and hospitality of your brand's in-person experience and translate it into a frictionless digital journey.

  • WordPress
  • Webflow
  • Shopify
  • HTML

Designs that dominate the shelf.

This is the physical handshake between your product and your customer. We design packaging that dominates the shelf and elevates the entire unboxing experience.

  • Retail Product Boxes
  • Labels and Tags
  • Corporate Joining Kit
  • 3D Mockups

Turning complex data into beautiful visual stories

Data does not have to be dry. We specialize in taking heavy spreadsheets, annual metrics, and complex impact data and translating them into stunning, digestible editorial designs.

  • Annual Reports
  • Impact Reports
  • ESG & Sustainability Reports
  • Whitepapers
  • Research and Case Studies
  • Corporate Profiles

Swag that people actually keep

We believe corporate merchandise shouldn't end up in the back of a closet or the bottom of a drawer. We move past generic pens and cheap keychains to design premium, thoughtfully crafted apparel and goods. We ensure your brand’s physical touchpoints are as stylish and high-quality as your digital ones, creating tangible items that your team and clients will genuinely be proud to use and wear.

  • Custom Apparel
  • Hoodies / Jackets
  • Event Specific Merch
  • Bespoke Branded Gifts
  • Premium Notebooks / Calendars / Diaries
  • Production Prep and Vendor Alignment

Deep Dive Process

1. We Listen.

We hang out in your world to understand your hurdles and your hopes.

2. We Map Out.

We draw the path between where you are today and where you want to be.

3. We Put Our Heart.

We carefully design the final pieces with a sharp eye and a steady hand.

( Testimonials )

We were blushing!

Aditi Kirloskar VP, Kirloskar Institute of Management

The Yellow Whale brought Kirloskar Institute of Management vision to life with a fresh, vibrant website that truly reflects who we are. We’re delighted with the outcome!

Sujo John Founder, YouCanFreeUs

I have had the privilege of sourcing my marketing design needs to Shashank and his company, The Yellow Whale, for the last several years. His work is brilliant, always on time or ahead of time, and the best part, which my entire team will agree, is that Shashank is such an incredible human being. I enjoy seeing Shashank's excitement while working on a creative project. He is a rare find. If you are looking to go to the next level with your creative needs, then give The Yellow Whale a shot.

Shalini Agarwal Founder & Managing Partner, In Se Legal

It has been a pleasure working with Shashank on recreating my new website. It was refreshing and helpful that Shashank got my brief immediately and worked tirelessly to execute my vision every step of the way. I appreciated his willingness to rework designs to perfection. Always polite, available and open to suggestion, I would have no hesitation in recommending Shashank to other businesses.

Nivedita Founder & Creative Director

Understanding the clients DNA and delivering work of global standards with his complete uncompromising involvement is The Yellow Whale's expertise. A constant desire to learn and upgrade is what keeps him agile and consistently upping his game. Working with Shashank has always been effortless and seamless. It is a joy and an asset to have him on my team.

Jagadish Balakrishnan Founder and CEO, Amor Group

Shashank is one of those undiscovered creative geniuses, once he deeps dive and understand the brand, the team will create something so different and unique. Shashank is a very humble and has always stretched to ensure he has met some tight deadlines, doing multiple all nighters if needed. Talents like him are super hard to find.